How do we turn the Pleats Please perfume into a playful, feminine expression that matches the image of its couture line? A new vision for this creator whose existing perfumes are associated with a contemplative and poetic nature.
Pleats Please clothes are born from an exploration of the relationship between the body and the garment. A body must live freely inside a piece of clothing in order to offer women the ability to move without any constraints -- a pure experience and freedom.
Pleats Please perfume needed to be the expression of this pure experience of freedom in pure emotions: the joy of being free.
We've found our inspiration in the origins of Pleats Please to define the expression of this perfume's territory: movement gives birth to emotion, a contagious emotion, an open emotion that is shared.
A fragrance that lightens up women's senses and puts them into movement through an exquisite and aerial ballet symbolizing the joy of living free.
Photographer: Nick Knight